Peterson Bicycle Hill Climb Sprint Series

You heard right, Peterson Bicycle is going to put on a hill climb sprint series.

Details:

-Run on SE 76th St from Lake Washington Blvd NE to 116th ave SE in Renton/Newcastle. If you

don't know where this is, its the climb that goes straight up the hill beside Peterson Bicycle and

Public Storage.

-Start is in the shop parking lot, finish line is at the top.

-Tournament of 3-up heats (3 riders at a time), winner advances to next round.

-Losers get consolation rounds of 4-up heats to get minor placings.

-Everybody gets a 2 ride minimum.

-$5 entry of which a majority will be split amongst the top 3 finishers of each category.

-Dates/days to be determined. Minimum of 3 race series, maximum weekday series.

Commuting Class, January 30th

Always wanted to commute? Already commute but want to learn more? We have just the place for you: Peterson Bicycle Shop on Monday, January 30th at 6:15-7:15pm. Class is free; network with other commuters and pool your knowledge. See you there!

Peterson Bicycle Team

Peterson Bicycle Shop to enter local racing scene with title sponsorship of new women's only cycling team:

“Seattle, Wash. – Professional Cyclist Tom Peterson (Team Garmin – Barracuda), owner of Peterson Bicycle in South Bellevue is proud to announce support for Spokeswomen Racing, a diverse multi-discipline cycling team… The team’s goal is not only to race bikes and mentor new riders, but to have a positive impact on the community.”

Drop by the store to touch and feel the jersey.

-Peterson's PR Team

Black Friday Sales All Weekend Long!!!

Peterson Bicycle Shop is joining the action this weekend (Friday-Sunday) with a store wide 20% off sale. We will also honor any price match you bring in from any retailer that is in our current season (Fall 2011 and beyond) on in-store inventory as well as on special orders. Buy from us!

Spin Classes

Spin Classes are coming to Peterson Bicycle Shop November 1st!

Ashamed that you can't get outside when it gets dark and cold? Do you look for motivation from friends but find they don't want to go outside either? Are you tired of the condescending and intimidating atmosphere inside fitness clubs? WE HAVE A SOLUTION!!! Join our spin classes every Tuesday and Thursday at 6:15pm and find out what it feels like to work out and have fun at the same time! Bring your friends!

The details:

~$15/ per session or $130 for 10... sign up at the shop and pay prior to class.

~November 1st and beyond: every Tuesday and Thursday from 6:15pm-7:15pm (sessions begin promptly at 5:45pm, so it is wise to arrive a bit before to get your things ready)

~We have 5 fluid trainers, so first come first serve on them. We are working to expand our fleet.

~Bring lots of water

~Bring your own towel(s)

~Your satisfaction is guaranteed

BUZZ

The season is changing. The days are shorter, commutes are darker, and its bloody cold in the morning, and… it’s raining. Is it even possible to go outside? Actually, yes… it can be fun…! It’s like going back to school; changing out equipment, exchanging war stories with friends, installing a radical new fender system... motivation is possibly at a new height! Come in and grab some lights that blind your friends, and some fenders to keep your wheel spray out of their eyes.

Okay, so the 2011 racing season is over. Some guy that no one’s heard of just won Lombardia. That was a BUZZ kill. But it doesn’t have to be like that for you! The beginning of the off-season is the best time to sign up for a coaching program and get your 2012 preparation under way. (Don’t tell anyone), but we’re going to start offering the best and most informed coaching and physiological testing on the eastside! Feel free to ask about it, and stay tuned as the vision comes into focus over the next few months. As always, our products and services are 100% committed to customer satisfaction.

Northwave shoes are possibly the best bang-for-your-buck. They offer high-end at an affordable price without compromising quality. Tom Peterson personally endorses Northwave and has worn them over the last 2 years. We now have a selection in stock and will continue to bring more of their brand line into the store. Drop in, try a pair on, touch them, feel them…

The inaugural Peterson Bicycle Shop SUPER PRO event time frame is changing a bit. Dates are the same, 26^th: Meet and greet at the shop 4pm-5:30pm. VIP Dinner at nearby undisclosed location 7pm, ($150, register at the shop). 27^th: Ride with the pros from the shop 1:30pm-3pm. VIP dinner is catered by Jason Wilson winner of the 2010 James Beard award (Crush.com), wine list is created by Erik Liedhom.

~For more information on the store call 425-271-0396 and talk to anyone.

~Visit our website www.PetersonBicycle.com

~Become our friend on FaceBook at www.FaceBook.com/PetersonBicycleShop

~Follow us on Twitter @PetersonBicycle

We look forward to seeing you!

-Peterson’s PR Team

“Customer Service Specialists”

1755 NE 48^th ST., Renton, WA 98056

Peterson Bicycle Shop BUZZ

Our Frequent Buyer Program is on! The cards came in late last week and we’ve been handing them out ever since. The concept is simple, buy more, save more. No hidden excitement- what you see is what you get. Inquire within.

The shop was starting to look mundane. Every day was the same. We’d close the shop, and there the bikes were. The next day, we opened, and there they were: same place as yesterday. The next day: repeat. The bikes were stuck in a rut; the shop was stuck in a rut. It was like a being lost within a labyrinth of bikes. But then something happened! It was so new and abstract. We rearranged the bikes! Yes, you heard us, we rearranged the bikes! No one’s doing that, but we are! Shakira came in the other day and said that we exemplified her concept of “bringing sexy back.”

Sean is back. He left on sabbatical to discover the finer things in life early September. His travels took him all over the world. Of his excursions he mentioned that he most enjoyed swimming with hippopotamuses in the Congo.

Winter gear has arrived. Legions of it! Think of it as an armada of soldiers who’ve come to get you through the winter. No matter what the winter brings, it won’t be able to defeat your defenses. There are a lot of ways to think of it. The point is that we have it, & we’ve got the best of it.

The flashy lights are coming to Peterson Bicycle Shop. Mark your calendars for 11/26 and 27. We are hosting an exclusive opportunity for you to meet and chat with your favorite professional athletes: Martijn Maaskant, Tom Peterson, and Tyler Farrar!

11/26: In the shop 4pm-6:30pm Meet and greet, no rsvp necessary, just show up.

11/26: VIP Opportunity, 8pm-10pm. Wine & Dine. All inclusive: $150.

11/27: From the shop 1:30pm-3:30pm, ride, no rsvp necessary, just show up.

~For more information on the shop call 425-271-0396 or drop in and chat with anyone.

~Visit our website: www.PetersonBicycle.com

~Become our friend on FaceBook at: www.facebook.com/PetersonBicycleShop

~Follow us on twitter: @PetersonBicycle

~Review us on Yelp! http://www.yelp.com/biz/peterson-bicycle-renton